About Us
Tanner Jay | Founder & Certified Running Coach
Hey!
My name is Tanner Jay. I also go by TJ, or simply “Coach,” if you prefer. First and foremost, thank you for checking out 10X Endurance!
I am a Certified Running Coach through the United Endurance Sports Coaching Academy (UESCA). I grew up around running in a small town in Wisconsin. I was a Cross Country and Track & Field athlete in High School, and a recreational runner in college. I could give you a whole spiel about how I’m passionate about running and can’t get enough of it and how it has shaped my life and career. But….you probably really don’t care about that. I’m about results and helping people. That’s why I started this company; to help you reach your goals.
You could be a couch potato who just turned the TV off because you decided to get serious about your health and fitness. I don’t judge…
You could be a former athlete looking to fill a certain competitive void left in your life. I’ve been there…
You could be an avid athlete and regular runner of 5Ks, 10K, and marathons, looking for a more structured training regimen to shave off a few minutes and qualify for that next race. I can help with that.
Wherever you start from, whatever your situation, I believe there is a plan for you. I’m just here to help by providing you the knowledge, the accountability, and the proper communication it takes to get you to where you want to go. Let’s get started!
Our Principles
Communication
We believe communication is essential in understanding your goals, tracking your progress, & adjusting your training plan to meet your evolving needs. Your success is our success.
Personalization
No two people are the same. We tailor our training plans to each & everybody’s unique goals, fitness levels, availability, & life.
We meet you where you are at & take you to where you want to go!
Education
We prepare our athletes with knowledge about training, nutrition, & recovery, helping them understand the “why” behind their workouts. Random training leads to random results.
Quality Over Quantity
We preach efficiency & effectiveness to achieve better results, health, & sustainability. It’s not just about the number of miles!
Nothing Changes
if Nothing Changes
In order to meet your goals, you must embrace change, including changes in training, nutrition, & lifestyle.
A Coach is More than Just a Coach
We are also leaders, motivators, educators, disciplinarians, operations managers, psychologists, & physiologists.